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Our values

Our core values are radical truth and radical transparency.
Those two values are the cornerstone of longevity in this ever-changing digital world.

Embracing growth through open communication

For us, it’s important that things work – but it’s even more important how they work.
We believe in open communication, mutual respect, and that everyone can grow if they have the support and space to learn.

Mistakes are a part of the job – we don’t shy away from them, we don’t hide them, and we don’t shift the responsibility. Instead, we focus on what we can learn and how we can avoid making the same mistakes next time. We value direct feedback, but also understanding.

Learning, listening, and growing together

You don’t have to know everything – but it’s important to ask, listen, and be ready to change your perspective.


We’re not perfect, but we’re working on being fair, clear, and consistent. When things aren’t right – we talk about it. When someone has a good idea – it’s heard. When things aren’t going well – we don’t ignore them. And that’s what makes the difference.

The values that guide us in our everyday work:
  • Open and direct communication
  • Willingness to listen
  • Responsibility and learning from mistakes
  • Trust and mutual support
  • Focus on substance and practicality, not ego